Thanks for the update! Looking at the same chart from Momentum Works for 2023 vs 2022, TikTok’s growth is very impressive. I wonder if they can continue taking share from SE, at least in the markets outside of Indonesia.
Maintaining a 60% market share in some Southeast Asian countries will be challenging. For comparison, Amazon does not have such dominance in the US, nor does MercadoLibre in Latin America. However, Shopee can still grow, as individual countries in the region are experiencing rapid growth. It appears that Lazada is suffering the most from competition with TikTok.
Great update!
Thank you
Thanks for the update! Looking at the same chart from Momentum Works for 2023 vs 2022, TikTok’s growth is very impressive. I wonder if they can continue taking share from SE, at least in the markets outside of Indonesia.
Maintaining a 60% market share in some Southeast Asian countries will be challenging. For comparison, Amazon does not have such dominance in the US, nor does MercadoLibre in Latin America. However, Shopee can still grow, as individual countries in the region are experiencing rapid growth. It appears that Lazada is suffering the most from competition with TikTok.